The Letter g
The elements of a brand for global soft drinks machine and the individual drinks capsules. Keywords: systematic, delicious, resolutely modern — no faux-traditional imagery for us. Inspiration came from the problem of how to make the word BEVYZ look attractive: make the strong diagonals in the letters V, Y and Z as curvy as possible.
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Please no comic sans! Presented 'brand thinking' to 52 franchisees at Monkey Music AGM
24/03/12
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Design thinking for charities and social enterprises with with students & creative collaboration group Good for Nothing
17/02/12
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Kicking off new student music branding project with a talk from Gerard Saint and inspirational design agency Big Active.
10/05/12
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