The Letter g: ideas-led design. Sara Chapman. Typography. Graphic Communication

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I sometimes describe my work as ‘ideas-led’. By this I mean design that puts its meaning and message first rather than the way that it looks. I enjoy coming up with the concept which often then becomes the basis for a publicity or fundraising campaign.

Over the last ten years I have been involved with a number of well-known charities.

Here’s some favourite promotional literature for events and campaigns »

Project: 'When is a house not a home', 1996

Client: Shelter

A project to teach children about homelessness. We made it a colouring-in book.

Illustrator: Sue Hellard

 

Shelter