The Letter g: ideas-led design. Sara Chapman. Typography. Graphic Communication

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I sometimes describe my work as ‘ideas-led’. By this I mean design that puts its meaning and message first rather than the way that it looks. I enjoy coming up with the concept which often then becomes the basis for a publicity or fundraising campaign.

Over the last ten years I have been involved with a number of well-known charities.

Here’s some favourite promotional literature for events and campaigns »

Project: Cub Scout Wizzy’s Water World game, 1998

Client: The Scout Association

Cub Scouts add stickers to a chart as they completed a series of challenges involving water. We came up with the character ‘Wizzy’.

Illustrator: Ellis Nadler

 

Wizzy’s Water World game