The Letter g: ideas-led design. Sara Chapman. Typography. Graphic Communication

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I sometimes describe my work as ‘ideas-led’. By this I mean design that puts its meaning and message first rather than the way that it looks. I enjoy coming up with the concept which often then becomes the basis for a publicity or fundraising campaign.

Over the last ten years I have been involved with a number of well-known charities.

Here’s some favourite promotional literature for events and campaigns »

Project: ‘Tell us your viewpoint’, discussion papers and Power of Place report on the historic environment, 2000

Client: English Heritage

Strategic government review of the historic environment. The brief: accessible, ‘non-government’ and appealing. We produced the namestyle for the project – based on a well known ordnance survey symbol, the questionnaire document and the historic review.

Power of Place