Brand: The Children’s Trust, 2004

Client: The Children’s Trust

Image needed: child-focused, caring, hopeful

The children cared for by the Children’s Trust have severe physical and learning difficulties, but the one thing they all have is life and hope for the future. The apostrophe becomes a twinkle which we were able to use a a ‘twinkle graphic’ on running vests to support the charity. We produced the logo and brand guidelines for subsequent graphics.