The Letter g: ideas-led design. Sara Chapman. Typography. Graphic Communication

Skip navigation

My aim is to understand your ‘brand values’ and develop a simple, appropriate and effective logo or namestyle that helps everybody else understand them too. I also act as a brand consultant to help clients develop or apply their existing brands in a good way.

Here’s a few favourites »

Brand: Manpower National Skills Festival logo 2000

Client: UK Skills

Image needed: manual skill without focussing on any particular discipline, up-beat, distinctive.

Our juggler brand was used to promote the National Skills Festival at the NEC and the Dome in 2000 and again in 2001. We produced the print for the events and comprehensive guidelines for use on the signage and associated merchandise.

Illustrator: Bill Reid

Manpower National Skills Festival