My aim is to understand your ‘brand values’ and develop a simple, appropriate and effective logo or namestyle that helps everybody else understand them too. I also act as a brand consultant to help clients develop or apply their existing brands in a good way.
Brand: The Children’s Trust, 2004
Client: The Children’s Trust
Image needed: child-focused, caring, hopeful
The children cared for by the Children’s Trust have severe physical and learning difficulties, but the one thing they all have is life and hope for the future. The apostrophe becomes a twinkle which we were able to use a a ‘twinkle graphic’ on running vests to support the charity. We produced the logo and brand guidelines for subsequent graphics.