The Letter g: ideas-led design. Sara Chapman. Typography. Graphic Communication

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My aim is to understand your ‘brand values’ and develop a simple, appropriate and effective logo or namestyle that helps everybody else understand them too. I also act as a brand consultant to help clients develop or apply their existing brands in a good way.

Here’s a few favourites »

Logo: Compass, direction for the democratic left, 2002

Client: Compass, a Labour party collective

An occasional focus group for the Labour party needed a namestyle to unite their activities and use as a masthead for publication. We gave compass a long 'p' and pointed it to the left.

Compass