My aim is to understand your ‘brand values’ and develop a simple, appropriate and effective logo or namestyle that helps everybody else understand them too. I also act as a brand consultant to help clients develop or apply their existing brands in a good way.
Logo: Compass, direction for the democratic left, 2002
Client: Compass, a Labour party collective
An occasional focus group for the Labour party needed a namestyle to unite their activities and use as a masthead for publication. We gave compass a long 'p' and pointed it to the left.