The Letter g: ideas-led design. Sara Chapman. Typography. Graphic Communication

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My aim is to understand your ‘brand values’ and develop a simple, appropriate and effective logo or namestyle that helps everybody else understand them too. I also act as a brand consultant to help clients develop or apply their existing brands in a good way.

Here’s a few favourites »

Brand: Earth one radio, 2000

Client: Earth one radio

Image needed: sound, cutting edge, global

A new digital radio station needed a contemporary image. Overlapping circles in the logo represented sound waves and the world – the publicity continued the theme and used overprinted iconic photographic images.

Earth one radio