- Branding and corporate identity projects
- Design for print and publishing
- Charity publicity, campaigns and fundraising projects
My aim is to understand your ‘brand values’ and develop a simple, appropriate and effective logo or namestyle that helps everybody else understand them too. I also act as a brand consultant to help clients develop or apply their existing brands in a good way.
Brand: The Commonwealth Club, 2000
Client: The Royal Commonwealth Society
Image needed: multi-cultural, friendly, cosmopolitan
The popular RCS logo that promoted the west end club and the charity work of the Royal Commonwealth Society needed to be updated and easier to use… we produced a squared up version that was more flexible. Different sections of it were used on the covers of all Club and Society publicity providing a strong visual link across the range.
Photographers: Chris Gascoigne, Nick David
